Introduction: There are easy ways to build assets with little money. But less people in this world can build assets. Why, what is the problem? The problem is that, people do not know the process and importance of asset building. Hence it gets ignored. [Also check this free online Net Worth Calculator.]
What one must do? It is not a rocket science. If one can understand the ‘process of asset building‘, the rest will be simple. What is the process of asset building? [Also read about the process of investing successfully.]
‘Invest’ money to ‘accumulate assets’.
Though the statement looks simplistic, but to better understand it we must know the relation between ‘investment’ and ‘asst accumulation’.
If one can establish this relation in the head, balance process becomes much easier.
Process of Asset Accumulation

- Investment: This is a process of buying assets. The purchased assets has capacity to generate returns over time. Read more about Warren Buffett’s 3 rules of investing.
- Asset Accumulation: When assets are gradually acquired over time, and held for pretty long term, assets starts to accumulate. To make an investment process successful, one must buy assets with intention of accumulation. Read more about advantages of long term investment.
- Asset Building: It is the “process of gradual purchase of assets, with the purpose of its accumulation“.
The important keyword of us is “accumulation”. Buying assets without the intention of its accumulation, is almost a meaningless activity. Focus must be on buying assets and its accumulation.
Now that you know the process of asset building, let’s ask a more basic question. Why to build assets?
Why to build assets?
Do it for financial independence. What is the necessity? Let’s dig deeper.

Do you love doing your job? I know not many will raise hands to this question. But if we do not love our jobs, why we continue to linger on to it? Because there is no choice.
To continue earning money, doing job is a compromise that we have chosen voluntarily. But today a time has come, when we are totally dependent on our job for money.
There is a way to remove this dependency? Yes there is a way. Become financially independent. How to do it? Follow this approach:
- First, realise that you are financially dependent on your job. Most of the people who are in job does not realise that there is a thing called financial independence. Know more about financial independence.
- Second, start reducing your financial dependency step-by-step. What it means by reducing financial dependency? Generating an alternative source of income. Alternative source of income will come from where? From assets that one accumulates. Read more about investing for monthly income.
The bigger will be the asset base, larger will be alternative income. Larger alternative income means, less dependency on income from job.
So, build assets to liberate yourself from the clutches of your job. Make this as your ‘priority number one’. It is a goal worth following.
Why ‘alternative income’ is preferred over ‘income from job’?
We have more control over our alternative income. But the same cannot be said about the income from job.

Alternative income generation should always get priority over ‘income from job’, why? Because of the roots from which they originate. To understand this, we will have to look more deeper within ourselves…
Why we need money? Mainly to support our standard of living and managing other living expenses. For a human being these expenses are basic and uncompromisable.
How we ensure that these expenses are met? For most people, one has to work hard (like in job) to generate an income. This income in turn helps us to meet our expenses.
But the problem is, our expense grows with time. Hence our income must also grow. So here comes the distinction between ‘income from job’ and ‘alternative income’. How the income will grow in these two cases?
- Income growth in job: This income comes from doing a job and building a reputation for self in the company. It is the reputation that triggers ‘income growth’ for a salaried person. But reputation building in only partly in our control. Outside entities has a bigger say in reputation growth over time. Which means? We have less control on income growth in job. Read more about building millions in first job.
- Alternative income growth: This is dependent more on a ‘mathematical formula’. Hence it is more certain. Alternative income comes from accumulated assets. The bigger will be the asset base, higher will be the passive income. The rate of income growth here is more dependent on your ‘skill‘ than on other factors. Which means? We have more control on growth of alternative income. Read more about building alternative income while in job.
As we have more control over growth of alternative income, hence it becomes our preferred income stream.
In the initial years, the quantum of ‘alternative income’ will be low (compared to job). But do not let it dishearten you. Keep on investing and buying more assets, alternative will grow.
How a common man can build assets?

For people who are already affluent, their way to asset building is different. How a common man can start building assets? These are the three steps:
- Save: Saving money is more important than investing itself. The easiest way to save money is to put aside part of income. Reducing needless spending will also increase free-cash in hand. Even richest men in the world has to save money to stay rich. As a rule of thumb, if one saves 25% of total income, it is called a decent saving. Give standing instruction to salary account to divert 25% money to saving account. This should happen on the first day every month.
- Invest: Why to invest? Why not keep building savings, and then use savings to directly buy “assets”? This will be nice, but keeping money as savings is not advisable. Why? Because of two reasons, (a) savings gets spent too easily, and (b) invested money multiplies faster. Where common men can invest savings? Mutual funds, stocks, real estate, gold etc.
- Lock Funds: This is the most essential step. Generally we stop at step two. But we must take this extra step. In this step we are converting ‘all assets’ into ‘income generating assets’. How we can do it? My best avenues are (a) dividend paying stocks, (b) rental properties, and (c) REITs.
The whole asset building process can be realised by following the above three steps. There is nothing new that I have told, but what is worth remembering here is the step number three.
Let’s discuss slightly in more details about how we can successfully implement the above 3 steps:
1. Save Money
It is important to save money in a right way. The target should be to save sufficient money which can later be diverted to buy investments. How one can save money? In the following ways:
- 1.1 Build Emergency Fund: Nothing eats our assets faster than emergency. When emergency strikes, money gushes down the drain. Example: medical emergency. Hence it is advisable to keep a sufficient back-up, to handle emergencies. Emergency fund must be composed of at least 2 things: (a) insurance and (b) cash. Read more about where to keep emergency fund.
- 1.2 Put Funds in Recurring Deposit: In this step, the priority is to save money. Do not think about returns here. Recurring deposits has few clear advantages: (a) saving is automatic, (b) money is safe, and (c) Money remains in front of our eyes (bank). Read more about recurring deposits here.
Please note that in step 1.1 we are ensuring that we are well prepared to meet emergencies of life. When it comes, we can find refuge into our savings.
In step 1.2, what we are saving will be used further for investments.
2. Invest Money
The savings accumulated in above step 1.2 must be invested wisely. But the problem that common people face is lack of investment know-how. So in case like this, where one can invest money?
- 2.1 Hybrid Funds: SIP in hybrid funds is a useful tool for investment. It has multiple benefits. It can give exposure to equity and debt from a single window. Think of your SIP like this, ‘I will continue investing in this fund through SIP’s till eternity‘. Yes, this should be the mindset. Keep purchasing units of mutual fund month after month, without break. This money will be eventually used to lock funds. Read more about types of mutual funds.
- 2.2 Index ETFs: Exchange Traded fund (ETF) is another excellent investment product. ETF’s carries with it the advantages of both stocks and mutual funds. ETF’s offer great investment diversification within equity portfolio. Every time there is 3% or more dip in index, try to grab a handful of ETF units. Read more about ETFs.
- 2.3 Gold: Gold is a decent long term investment vehicle. When I say long term, I mean a minimum holding time of 10-12 years. Price appreciation of gold is not as predictable as equity. But in time-bands of 10 years, gold price appreciates decently. Example: in last 60 years, gold price increase every 10 years is shown in below table. In long term it beats inflation. Read more about gold investment.
SL | Year Band of 10 Years | CAGR % |
1 | 1964-1973 | 15.98% |
2 | 1973-1982 | 19.44% |
3 | 1982-1991 | 7.74% |
4 | 1991-2000 | 2.41% |
5 | 2000-2009 | 12.67% |
6 | 2009-2018 | 8.44% |
- 2.4. Buy Land: Land is an asset which is becoming more and more scarce. Consider the case of cities like London, New York City, Los Angeles, Paris, Tokyo, Mumbai etc. Probably, a piece of land in these cities are the rarest of rare items. One great idea of investing in land is, keep buying land ‘just on outskirts’ of important cities.
In this step what we are doing is to give a faster multiplying power to our savings. The investment discussed above are ones which can generate good returns over time, with less risk. But please note that the investment horizon should be more than 5+ years.
3. Lock Funds
The money locked in RD, SIP, land etc is all done with one objective. At some point of time, it should be redeemed to ‘buy an asset’. Which asset? Income generating assets? See the following:
- 3.1 Dividend paying stocks: Dividend paying stocks are fundamentally strong stocks which also pays regular dividends to its shareholders. It is important to buy these stocks at right price, else its yield will be too low. Hence, waiting for the right time to grab best dividend paying stocks is essential. Read more about dividend paying stocks here.
- 3.2 Rental Property: For me this is the best income generating asset. Why? Because it is one asset which generates the best passive income. The rental yield from a real estate property also increases at rate of inflation. Read more about how buying your first home is a great investment.
- 3.3 REITs: This is a new income generating investment vehicle launched in India in Mar’19. In America and Europe REITs is one of the most preferred investment vehicle for income investors. Read more about REIT India here.
One must equally distribute ones investment among the above three options. These are great investment vehicles for income generation.
Remember this infographics…

Throwing money here-and-there in the name of investment is not enough. Investment is only one leg of the asset building process. There are two more legs (see the above infographics).
Jointly, all 3 legs in tandem can build asset over time.
Try to take a print-out of the below simple-looking photo and paste it on your work table. I personally believe that this simplistic picturisation of ‘asset building’ has powers to change lives of people.
Final words…
Is there anything which is more important than ‘building assets’? Yes, there are two:
I personally feel that, unless one has achieved the above two goals, venturing into asset building will not be effective.
So before venturing into ‘asset building’, make sure that you are debt free, and also has a big enough emergency fund protecting your back.
28 Responses
Hi Mani,
Very well written article. But I don’t understand why should we Lock the funds in income generating assets rather than just keep it in growth Asset ? Assume that I have 80L in stocks/mutual funds. Rather than put this all into a fixed income debt fund that will give me 6% p.a. (i.e. 40k per month) or rental property; isn’t it better to leave it in equity. This will give me a much higher ROI of ~12% over the long term (assuming corrections over the short term too). For monthly exps, I can sell units as and when required. Wouldn’t this be much better than just 6% ROI?
Am learning how to be financially prudent
I love this article, I’m enlightened
Excellant article outlining the general approach and tendency towards financial life. This helps for common people to improve their financial literacy.
Awesome things here. I’m very glad to peer your article.
Thanks so much and I’m taking a look forward to contact you.
Will you please drop me a e-mail?
Hi Mani,
great piece of content. I liked how you emphasized the importance of locking the funds into the investment over the long run. Some people think that they can just throw money at an asset and it’ll start generating tonnes of income right away. The power of compounding over the long run should never be underestimated. Keep up the great work and look forward to reading more awesome content. Cheers.
Hello, yes this paragraph is truly pleasant and I have learned lot of things from it regarding blogging.
thanks.
Useful stuff Mani.
Hi Mani ,
I went through the above article and few other articles as well , I really appreciate your insights which have been explained in a lucid and easy to understand language . In the above I agree to most of the points , but I have difference of opinion on the strategy you have suggested for the passive income . I believe , till the time you are generating income through your regular job one’s prime focus should be on enhancing the investments by making them work hard . One must invest in high quality direct stocks or invest through mutual funds . The yield that one gets through dividend stocks or through property is quite low . Once you know the amount you would need to lead the same lifestyle then one can shift gears and move the money towards tools which would give monthly returns e.g. SWP , debt funds , etc . This way one can be aggressive when one is saving and once he reaches the target amount ( e.g. 1 cr= 60 k / month ) which is sufficient for him to fund his / her lifestyle . As a thumb rule one can expect 60 k per month through 1cr of investment in debt tools so planning can be done basis the current and future needs . So if one needs 1.8 / month then he needs approx 3 cr . Reaching this amount of 3 cr can be done quickly through equities vis-a-vis other available instruments,
You are right, but your approach is suitable for people who prefers to continue to do their 9-5 job till their official retirement age. The approach of this article gives a food of though to those people who would like to retire early from job (say at 45 years of age).
Thanks for posting your view.
ASSET SE HUM PAISE KAISE KAMA SAKATE HAI. VILLAGE ME KONSE ASSET HUM PURCHASE KAR SAKATE HAI. KONKON SE ASSET SE VILLAGE ME HUM INCOME KAR SAKATE HAI. HUME VAH ASSET MODEL KI LIST BHEJE .PLEASE REPLAY SIR.
Hi,Dear.Very useful article.As you said here,that dividend paying stocks are supposed to buy only in a right price.But we gonna do that basically for eternity.Therefore,I have a question which bothers me.Why we need to buy just in a correct time if dividends will cover all our expenses to that stocks?
Timing the purchase (low buy price) will ensure a high dividend yield.
Thanks for posting your comment.
This simplifies for me important concepts I have absorbed from T.H. Eker’s “Secret of the millionaire mind” and importantly R.Kiyosaki’s “Rich dad, poor dad”. This article is so workable and will definitely spur me upwards. Thanks Mani
Tats awsm information
Every word in this article is worth millions !!
I thank the author from the bottom of my heart for writing such an “eye opener”.
If followed, the advices covered in the article , then it will be a life changing.
Once again Thanks to the author.
*Request for a soft copy of this article so that I can read it daily.
Regards,
Thanks for the awesome comment.
Thank you so much for your wonderful article and time spent for writing it.
Definitely an Eye opener for all.
Everyone must have book “Rich Dad and Poor Dad” in their library.
Thanks for posting a wonderful comment…
Thank you! I was wondering how can I implement Robert Kiyosaki’s budgeting advice and your take on it might work for me too.
Good article and very useful,please write an article about SIP.
Thank you for your comment. An article on SIP is here…
Very good informative posts. Thanks
Thanks for liking the work and posting comment
Hi Mani,
Nice Article
Can you please write an article about P2P lending.
Thanks in advance.
This shit is life changing !
Thank you for this great article.
Its Really helpful for beginners.
Really good article and very useful for beginners.