The Evolution of The Domain To Empower Individuals With Financial Literacy

Welcome, fellow finance enthusiasts! Today, we’re taking a step back from our usual content to delve into the story behind The title might spark curiosity (or perhaps a raised eyebrow!), but there’s a genuine reason for its existence, and more importantly, an even stronger mission that drives this blog forward.

Let’s rewind to 2008. Back then I (Mani – read more) was a fresh mechanical engineer with a passion for Engineering. While my days were spent designing intricate machinery, my nights were fueled by a different kind of creation: building a secure financial future for myself. This quest for financial knowledge ignited a spark that would eventually transform into

The domain name picked for my blog, I admit, could have been better. But back then my mind was heavily influenced by Robert Kiyosaki’s book “Rich Dad Poor Dad.” The reflection of this name and my initial goal (to become rich) got transferred to this domain name. 

I should have thought beyond riches. I agree. It was a simple, straightforward aspiration, and perhaps a touch naive. But as I delved deeper into personal finance, I discovered a treasure trove of knowledge waiting to be explored.

Eventually, I understood that the road to riches passes through milestones like substantial asset accumulation, wealth generation, and financial independence

As I started learning about the basics of personal finance (budgeting, expense tracking, savings, and investing), I learned that, instead of focusing on how to get rich, our goals should be more specific. If we can achieve those basic goals, getting richer will happen as a by-product

My passion for stock portfolio building led me to unlock the intricacies of stock analysis. Soon I realized that stock analysis would be a fascinating puzzle for me to solve (hence I wrote the algorithm for the fundamental analysis of stocks).

Learning Practical Finance 

My journey wasn’t confined to books and online resources. I started co-relating my book knowledge with the industry around me. I started learning about balance sheets, profit & loss accounts, and cash flow statements, and annual reports in general. In Tata Group, as a Graduate Trainee, we were also taught some basic corporate finance principles. In the workshop, I tried to establish the link between the engineering and finance behind the business. It was not an easy concept to learn for a person in his mid-20s. Anyway, I used to keep thinking about it in my mind. 

More importantly, it was during this time that I witnessed firsthand the struggles people faced when it came to managing their finances.

Fueled by this newfound knowledge and a desire to empower others, I launched in 2008. Back then, the blog was a humble platform for me to share my learnings, experiences, and insights.

However, as the blog grew, so did my understanding of financial literacy. The “get rich quick” mentality, while catchy, simply wasn’t sustainable. True wealth creation, I realized, was a journey, not a destination. It required a focus on long-term strategies, responsible investing, and building a strong financial foundation.

This realization marked a significant shift in the mission of We evolved from a platform focused solely on income generation to a comprehensive resource for personal finance education.

Our mission today is to empower individuals of all backgrounds to take control of their financial destinies.

How I Plan To Achieve This Goal?

  • Providing in-depth, research-backed content: We delve into a wide range of personal finance topics, from budgeting and saving to investing, retirement planning, and managing debt. Every piece of content is meticulously researched, ensuring we deliver accurate and actionable information.
  • Breaking down complex concepts into simple terms: Financial jargon can be intimidating. We strive to explain financial concepts in a clear, concise, and engaging manner, making them accessible to everyone, regardless of their financial background.
  • Promoting a practical and responsible approach: We believe in building wealth through a long-term, sustainable approach. We advocate for responsible investing strategies, well-defined financial goals, and making informed financial decisions.
  • Building a community of support: is more than just a blog; it’s a community. We encourage interaction, discussion, and knowledge sharing through comment sections and social media platforms.

My journey from mechanical engineer to finance blogger reflects the continuous learning that underpins We are constantly researching new trends, evolving strategies, and adapting our content to meet the ever-changing financial landscape.

Our commitment remains unwavering: to empower individuals with the knowledge and tools needed to navigate the complexities of personal finance and achieve financial well-being.

So, the next time you visit, remember the story behind the name. It’s a testament to a personal journey and a constant reminder of our core mission: “to help you get financially secure, not just rich. Let’s embark on this journey together!” 🙂 

Picture of MANI


Manish Choudhary (Mani), a mechanical engineer turned finance blogger and investor, founded to empower individuals on their journeys to financial independence. With over 16+ years of experience as a financial blogger, value investor, and developer of stock analysis algorithm, Manish leverages his knowledge and real-world experience (including building a stock analysis algorithm) to create insightful content and tools to help readers navigate the complexities of the financial more about Mani

About Me

With over 16+ years of experience as a financial blogger, value investor, and developer of ‘stock analysis algorithm’, I leverages my knowledge and real-world experience…read more about me

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